Restaurant.com Celebrates the Gift of Giving With the Feed It Forward Program

feed it forward logo

Restaurant.com announced on November 26th the return of the “Feed It Forward” program, a 30-day initiative to support the important act of giving, despite these persistent economic hardships. Now until Christmas, individuals are entitled to give up to $9,000 in Restaurant.com gift certificates, from a total pool of $30 million, to family, friends and co-workers located anywhere in the country—at no cost.

The Feed It Forward initiative is built upon a single giving Web site, www.Restaurant.com/FeedItForward, stocked with a total of three million, $10 Restaurant.com gift certificates totaling $30 million. The site will be live through midnight PST on Dec. 25 and allows individuals to go online to give gift certificates on a first come, first serve basis. Gift givers choose whom to give to and gift recipients then decide where to dine among more than 6,500 participating Restaurant.com restaurants nationwide.

To send free $10 gift certificates, gift givers simply enter their name and email address, as well as information for the people they wish to give to—as many as 30 people each day for the length of the initiative. They can go to www.Restaurant.com/FeedItForward every day and share gift certificates with people anywhere in the country, giving out a total value that far exceeds even the most impressive holiday gift giving budget during the healthiest of economic times.

Feed It Forward 2009 features include:

  • Generous “daily give” allowance – Givers can give to up to 30 people per day, with the potential of giving up to $9,000 worth of Restaurant.com gift certificates through the duration of the program.
  • Feed It Forward Facebook application – The application allows givers to easily access their friend network and select those they wish to give to. Recipients are sent messages alerting them of their free gift and givers’ status updates will reflect the amount of gift certificates they have given and who has received them.
  • Personal message delivery – Beyond sharing their giving story publicly on the giving site, participants can choose to write a separate, private note that will be sent along with the electronic gift certificate, making the surprise of a gift certificate that much more meaningful.

Come on people, send one to all your family and friends. It’s free money for them to take you out to eat!

December 10, 2009 | Filed Under General 

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